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“Through Passport One , we’re tackling this problem with an invaluable marketing tool capable of creating and enhancing first-party data for any brand and by extension providing them with the insights necessary to position their brands for success.”īrowse The Complete News About Aithority : New Survey Finds Visibility the Most Important Cloud Security Factor “At Goodway Group, we recognize that addressing identity in today’s privacy-centric digital advertising space is a huge undertaking for most brands who aren’t already deep into their first-party data journey,” said Jay Friedman, President of Goodway Group.
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With the launch of Passport One , Goodway Group is now democratizing these resources to make it possible for advertisers of any size to build and strengthen their digital marketing strategies and engage them as a driver of revenue and business growth. This requires access to tools and data that is out of reach for most brands, with digital marketers ranking cost as the second-largest challenge to using first-party data. Amid increasing privacy legislation and platform-based restrictions on consumer data, establishing a clear first-party data strategy is critical to brands’ success in the cookieless future. Passport One is the newest addition to Goodway Group’s award-winning tech stack, which is designed to meet the needs of sophisticated marketers’ biggest challenges, including consumer resolution, reach and engagement, insights-led measurement and strategic media investment. Latest Aithority Insights : Uniphore Acquires Colabo to Deliver Knowledge AI and Automation Passport One is among a suite of products that comprise Goodway Group’s Modern Marketing Toolkit, which is strengthened by Goodway Group’s teams of analysts, data scientists, and strategists. The new solution provides marketers with a privacy-forward proprietary database to reach customers, enhance existing first-party data, and create new opportunities for closed-loop measurement.
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Goodway Group, a leading data-driven and technology-enabled digital media and marketing services firm, has launched its new people-based identity solution: Passport One . The new proprietary database is among a suite of products that comprise Goodway Group’s Modern Marketing Toolkit, which provides brands with a competitive edge in the cookieless future